The Constelluchi brothers founded CStine Inc., shortly after graduation. The triplets all earned their Bachelors of Information Science and shared aspirations in the blossoming field of Nanotechnology. Their work quickly garnered much respect within inner circles. The up-and-coming tech giant Biosplat paid the brothers two million dollars to pursue their NanoMesh patent — a light-weight chain mail bodysuit controlled by Bluetooth remote. While their initial progress was awe-inspiring, sibling rivalry ensued. Rumors of squabbling hit Digg, Reddit, and Wired — mainly exaggerated of course, but a snowballing mistrust gained momentum in early months.

Any business decision required a tricky Congress-like-consensus. Their first major decision came after three weeks of wrestling, biting, and cursing. They purchased one-tenth of a gymnasium that happened to be closing indirectly as a result of their industry’s success. Sports gaming in recent years had pulled much of the country’s interest away from actual physical fitness. That didn’t persuade the brothers to ditch the included equipment. Their corner of the musty smelling building still included two treadmills, an exercise ball, ten pound dumbells, and a rowing machine. While they despised fitness fanatics, they still wanted to draw a crowd — this potential crowd, they surmised, would feel comfortable around such machinery.

There was no sugar-coating it for the investors. They blew nearly the whole budget on development and building space. This left the NanoMesh Initiative with a common dilemma: sparse advertising dollars. So, brother number 1 spent his time on Youtube: running on a treadmill alongside brother number 2 while brother number 3 tripped them repeatedly with a remote. They closed the video with as sensuous of a close-up as they could muster: “I’m a part of Constantine,” they drawled. This teaser started a buzz. Yahoo! reported thousands more Constantine searches than the average. Soon they received a phone call:

“Hello this is Constantine’s agent. Constantine wants to meet with you. Constantine likes what he’s seen and wants a piece of the NanoPie.”

“Constantine?”

The line went dead. They traced the call to the mother of Constantine Maroulis.

With tragic American Idol buzz on their side, the young brothers filmed a new YouTube video: Constantine singing, Every Little Thing She Does is Magic while dressed in Medieval NanoMesh. The argumentative brothers each held a remote, which resulted in some herky-jerky dancing. Appearances of the viral video on morning news programs thrust Constantine and CStine, Inc. into the public spotlight. Two years later, the Brothers Constelluchi went on to purchase Biosplat and sent Constantine around the globe in a hot air balloon to promote NanoMesh 3.0 as a type of cure for paralysis. Maroulis went on to earn the Nobel Prize for his work as the brand ambassador and came to be known as Jesus of Paralysis.